Zylgwyn Heckenbucker \ Marketing i-scratch \

New Social Media Spawn in Town

Finally, I enclosed my new profile account with paper.li. It's another handytool to share important yet topical quantity in online newspaper form. A week earlier, I've been busy writing a blog in this platform as well as sharing many great articles on Twitter and Linkedin. But, what does it means to have multiple platform like this? Where does it go? 

One thing I understand by having multiple platforms is that the MAINTENANCE!! Everyday it took me hourless of work just to maintain the pages that I would like to update, even to follow latest news and updates across platforms took relentless time as well, browsing your page one by one. Somehow, I really enjoyed it to the fullest and the fact that I'm gettting in touch with latest trending around the web, I felt that this is a priviledge benefit from social media. 

I remember having only Facebook while on the other hand, I was blogging as well. It doesn't conveyed me enough viewers to my blog. It's either my blog is quite tacky or I hang out with different crowd on Facebook. Soon as I getting to know with Twitter, I start stumbling upon people who has similar interest with me; well, I can find it too on Facebook but Twitter has more quality members with vast range of category. Besides, Twitter is a platform where you can share interest and great articles. This is a place to be for some crowd with manner. 

Effective Funnel

Anyway, talking about how your social media platform means for you/your business. Currently, I'm active in, at least, 6 social media's in which each of these are having their own benefit. Depending on the type and purpose of the social media itself. For example: I got Twitter and Facebook to share my updates across my own crowd and get in touch with them, on top of that, I recently signed up for Paper.li (daily news publisher). It enables me to select specific news/updates from Twitter and any other resource for my own reading. People can subscribe each other as well to read others daily. Furthermore, I got StumbleUpon, web surfing website, I'm able to stumble across the net watching only website category of my own selection. 

All of that combinations have formed my own sphere of social media; of course, as a blogger it is important to sync all of that leads, so then your content can be conveyed to your crowd. Can not be missed. 

Hang out with the good Crowd

The essence of communication here is that you must actively engaging in mutual communication. I always give a shoutout on someone's journal or forward their articles and whatnot. I am hoping to create a good exposure effect on my networks, I need to be heard. However, I really sustain the dynamics of my blog in order to create a significant exposure rate everywhere I connected to, and, also, you must do the same for the sake of your content. Create a good readership and maintain healthy relationship with your readers, networks, followers, friends, whoever it is, stay dynamics and sharp that is the key of effective social media-ing. To summarize, social media marketing revolves about people, if you can win it, then the game is yours.

Yup you have heard it loud and clear, followers are now to buy. I'm quite shocked my self knowing yet another peculiar marketing approach. you google the keywords 'buy followers', you can find a tons of offers about this. It becoming a new business for online companies. Ranging from Twitter, Facebook, even Linkedin are open for follower business. 

Why?

As everyone know it takes great patience to building up image in Social media, load work of inbound marketng, and hourless of man hours. it is not a night-train trip. That's why the followers shortcut; enterpreneur would buy followers in package deal based on follower numbers, starting from a 100 followers up to 100,000 followers, each tagged with various price. It sounds quite intriguing though, with a single purchase and BAM!! you got tons of followers. You'd ending up messaging to introduce your self or business to them for a week !! 

What I notice about this trend, is that, you open up your business or image to broader viewers in one snap. On the other hand, would they be interested with what you do? for stronger reason, do they even care who you are? 

Mind you, most of these follower hawkers are selling a real followers (twitter, Facebook, etc), they are basically a human with interest and problems in their life . So, it's not just another spammer who would squeeze your pocket and dash!! (Of course you should shop around and be careful though). 

Benefits of getting followers

This particular marketing approach is quite useful for small business, which actively using Twitter, Facebook, or others. In this case I would like to talk about Twitter. In a single purchase a business have plenty of followers, that is good, by means more exposure rate, more image building opportunity, and more traffic/attention. Ultimately, you must have a strong foothold in order to create those effects.

In purchasing this service, you will receive two options. A qualified follower and non-qualified one. A qualified follower is the one who have eyes on your product/service. It is only a downhill from that point. You don't need to worry about investing time as well as resource to expose to this follower. you can sell your product easily. In contrary to that, non-qualified follower is the real deal, to establish your indentity is essence. One business must sparks their interest first before they could score a purchase. However, for other companies are just easier to purchase this service from professional entity. It will spare them a great resources, time, and energy.

Marketing approach to a frown

In every shortcut, there is a catch. Twitter or any other social media is about building up image and identity. Create a great readership and quality networking. Twitter has an unwritten rules as you are being followed by someone, you must follow them back. People are accustomed to that. These days, it's common you are following only the profile that you consider useful for your business. In order to create mutual qualitative communication, both have to have common interest This structure leads to organic relationship. 

If only a person would gain 1% response rate from his Twitter profile, that's the minimum for exposing a business. Though that buying follower is a vanity excercise, everyone wants to appear relevant on Twitter. I still doing the old-fashioned way, like actively exposing my profile (daily blog, articles, updates, offers), preserving the good contact with friends, maintaining Twitter quality, and critisize myself a lot is a basic foundation to start off effective branding on Twitter.     

However, Twitter experts reckoned it's losing the real meaning. When Twitter first appeared, businesses and affiliations are keenly looking around who's the influencers and what they can effectifely gained from it, it's about number works. Company or person could as well spreading out a message to audience and create an exposure rate at his best, but most companies now have no idea how to use Twitter effectively. Well, it's still a number works, that's why people buy followers. They are trying to appear relevant by having more follower, that's what's up. Even a GOP candidate and former house speaker Newt Gingrich purchase his follower. 

One thing we must admit it, everyone trying their best to be Hip !!